Dr Zakir Naik says he was inspired by the late Ahmed Deedat who had himself been active in the field of Dawah for more than forty years. According to Dr. Zakir Naik, his goal is to “concentrate on the educated Muslim youth who have become apologetic about their own religion and have started to feel that their own religion is outdated” and that it was the duty of every Muslim to remove “misconceptions” about Islam to counter what he considers as the Western media’s anti-Islamic bias in the aftermath of September 11, 2001 terrorist attacks upon the United States. He states that his main goal is to revive the crucial fundamentals of Islam that most of the Muslim youth are either oblivious to or poorly understand in context of modernity. He has lectured and authored several books on Islam and comparative religion as well as those directed towards removing misconceptions about Islam. Some of his articles are also frequently published in Indian magazines like the Islamic Voice.
Sheikh Ahmed Deedat, the world famous orator on Islam and comparative religion, who had called Dr. Zakir, “Deedat plus” in 1994, presented a plaque in May 2000 awarded to Dr. Zakir Abdul-Karim Naik for his achievement in the field of Dawah and the study of comparative religion. These are the words which were engraved on the plaque
“Son, what you have done in 4 years had taken me 40 years to accomplish, Alhamdullilah.”